Joe established himself in the 1960s as the first ever common area maintenance contractor in the marketplace. His concept and vision of one company caring for the maintenance requirements of an entire shopping mall in the 60s laid the foundation for an entire industry to follow. Joe was responsible for the installation of landscapes and trees and as well as ongoing maintenance for all environmental requirements. He supervised a staff of 85 employees during this twenty-five (25) effort. The phenomenon that followed Joe’s concept of one person being responsible for all components in common areas was instrumental as he entered yet another industry totally unheard of: condominiums and common area maintenance. The southern United States became for sale one square foot at a time and Joe was at the epicenter of an environmental evolution that continues to this day. Joe was invited to speak at numerous green industry events like the Florida Nurseryman and Growers Association where he introduced the bizarre concept of computers to manage nursery functions, production, ordering and scheduling. His assistant at that particular speaking engagement literally batted away a multiplicity of paper cups which were thrown at him underscoring the attendee’s reaction to the ridiculous idea of a computer replacing a person regarding nursery operations.

  • 25 years of field expertise and application in arboreal consulting
  • Joe established himself in the 1960s
  • Founding President - International Society of Arboriculture (ISA) -Florida Chapter
  • 51 years of practice dedicated to the art and science of trees
  • Expert Witness in over 800 court cases involving tree valuations

Joe has presented on arboreal topics at over 95 state, regional, and international conferences. Joe has had the honor of presenting at five (5) International Society of Arboriculture (ISA) annual conferences. Joe’s presentation on arboriculture was the anchor talk at the American Society of Landscape Architects annual conferences for the past 6 years. He will be presenting twice at this year’s Florida Association of Native Nurseries (FANN) Annual Conference; his third appearance at this annual showcase of native plants in the southeastern United States.

The Florida Department of Business and Professional Regulation awarded Joe a provider number to educate landscape architects for their continuing education units. Joe’s peer-reviewed courses on arboreal issues have provided thousands of landscape architects continuing education in nineteen (19) states.

His presentations on arboreal topics have been awarded continuing education units for architects, professional engineers, state certified pesticide operators(Bureau of Entomology); Members of the Appraisal Institute (MAI); Department of Insurance; Florida Real Estate Appraisal Board; Institute of Food and Agricultural Sciences; Contractors and Builders Association through the Construction Industry Licensing Board; Condominium Associates Institute; the American Institute of Architects (AIA); American Society of Consulting Arborists(ASCA); International Society of Arboriculture(ISA); American Society of Landscape Architects(ASLA); and attorneys legal education(CLE).

His acumen in legal matters and tree appraisals was presented at Rutgers University and the University of Florida. He was the committee chair for arborist licensure from 2005 - 2010. Joe was education chair for five (5) years for the Florida Chapter, ISA. Joe developed and hosted a public broadcast system (PBS) video in cooperation with the University of Florida regarding the ANSI A300, Part 2 document. He was the consulting arborist representative for the Florida chapter, ISA from 2002 - 2007. Joe authored Rule Chapter 1440 of the Florida statutes which provides a formula authored Rule Chapter 1440 of the Florida statutes which provides a formula to appraise the value of trees in Florida. His formula was authorized for the valuation of trees and landscapes in Florida by the Attorney General. He holds an intellectual copyright issued for the valuation of a tree using the canopy as a basis of value. This concept was presented at the 2017 International Society of Arboriculture (ISA) annual conference in Washington, DC. Joe is the recipient of the Edward W Bok award for lifetime achievement in the excellence of arboriculture in Florida. He has received the Florida chapter’s President Award for recognition of outstanding meritorious service in advancing the principles, ideas, and practices of progressive arboriculture.

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